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    <lastmod>2025-12-18</lastmod>
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      <image:title>News - The Approach Earns Perfect 100-Point Score from Cristaldi</image:title>
      <image:caption>Vintner Dan Kosta admiring a bottle of The Approach 2023</image:caption>
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    <loc>https://www.bluerhinocapital.com/news/celebrating-excellence-in-marketing-leadership-highlights-from-the-2025-georgiacmo-orbie-awards</loc>
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    <lastmod>2025-11-04</lastmod>
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      <image:title>News - Highlights from the 2025 GeorgiaCMO ORBIE Awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>News - Highlights from the 2025 GeorgiaCMO ORBIE Awards - This year’s ORBIE Awards recognized six remarkable executives whose leadership exemplifies the best of our profession:</image:title>
      <image:caption>Julie Bowerman, CMO, Kellanova – Leadership ORBIE Molly Battin, SVP &amp; CMO, The Home Depot – Super Global ORBIE Cary Bainbridge, SVP &amp; CMO, ABM Industries – Global ORBIE Melanie Isbill, Chief Brand Officer, RaceTrac, Inc. – Large Enterprise ORBIE Kathryn DeLia, CMO, Cherry Bekaert – Enterprise ORBIE Sheri Barros, Chief Marketing and Communications Officer, ZERO Prostate Cancer – Corporate ORBIE</image:caption>
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    <lastmod>2025-08-26</lastmod>
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      <image:title>News - InTown Golf Makes the Inc 5000 List … Again! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-08-26</lastmod>
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      <image:title>News - A Vision Worth Sharing - Make it stand out</image:title>
      <image:caption>The GeorgiaCMO Vision Dinner at NY Prime in Buckhead, August 5, 2025</image:caption>
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    <loc>https://www.bluerhinocapital.com/news/georgiacmo-orbie</loc>
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    <lastmod>2025-08-06</lastmod>
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      <image:title>News - Celebrating Leadership at the GeorgiaCMO ORBIE Awards Reception - Make it stand out</image:title>
      <image:caption>The Panelists at the GeorgiaCMO ORBIE Awards Leadership Reception at Summit 8 West on July 29, 2025</image:caption>
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      <image:title>News - Celebrating Leadership at the GeorgiaCMO ORBIE Awards Reception - 2025 GeorgiaCMO ORBIE Nominees</image:title>
      <image:caption>This year’s GeorgiaCMO ORBIE Awards celebrate the best of the best in marketing—leaders who are transforming Georgia’s most influential organizations across business, government, education, healthcare, and nonprofits.</image:caption>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/rhythm-moburst</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>News - Rhythm Joins Moburst Through Strategic Acquisition - A significant milestone for one of the leading PR teams in the Southeast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1cd0b7fc-ffd4-41f3-b110-51c00d484802/Logos.png</image:loc>
      <image:title>News - Rhythm Joins Moburst Through Strategic Acquisition - Combining forces to deliver even greater value to their clients!</image:title>
      <image:caption>Combining forces to deliver even greater value to the clients!</image:caption>
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    <loc>https://www.bluerhinocapital.com/news/join-the-club</loc>
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    <lastmod>2025-07-23</lastmod>
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      <image:title>News - Join The Club! - DK Wine Group proudly announces the Kosta Collective!</image:title>
      <image:caption>A Premium Wine Club for the Most Loyal and Discerning Customers.</image:caption>
    </image:image>
    <image:image>
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      <image:title>News - Join The Club! - Here’s an overview of the two different ways you can engage in the Club!</image:title>
      <image:caption>If you’d like to learn more details about all the benefits of joining the wine club, check out the Kosta Collective Brochure.</image:caption>
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    <loc>https://www.bluerhinocapital.com/news/intown-golf-makes-inc5000</loc>
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    <lastmod>2024-08-25</lastmod>
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      <image:title>News - InTown Golf Makes the Inc 5000 List! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-05-17</lastmod>
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      <image:title>News - AWARD: MacArthur Wins Dealmaker of the Year Award - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bluerhinocapital.com/news/event-legal-marketing-association</loc>
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    <lastmod>2024-08-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/88f5c406-ce49-432e-8d46-7f9b3c3b4ea9/Screenshot+2024-04-24+at+4.10.58%E2%80%AFPM.png</image:loc>
      <image:title>News - EVENT: Marketing Across Borders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1713984755035-S1XY19EII9C6Q6IMLNYX/LMA.jpeg</image:loc>
      <image:title>News - EVENT: Marketing Across Borders - Blue Rhino Capital participated in a panel discussion at the Legal Marketing Association (LMA) with Atlanta’s Top Marketing Minds - providing insights, sharing best practices, and discussing marketing and business development challenges across the legal industry. It was a classic “Lunch and Learn” session centered on the theme of “marketing across borders”’ - a dynamic cross section of marketing subject matter experts gave LMA members a broad perspective on how to strategically market their firm’s expertise, differentiate their messaging and accelerate their law firm’s growth. The audience was highly engaged with the panel - asking probing questions and learning how marketing lessons from other industries can be applied to legal industry marketing challenges. From storytelling to digital transformation and from PR to sports sponsorship the group was able to dive deep into meaningful insights and actionable ideas for maximum takeaway value.</image:title>
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    <lastmod>2024-04-08</lastmod>
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      <image:title>News - EVENT: Atlanta Dealmakers Conference - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bluerhinocapital.com/news/cornercap-podcast-features-dave-sutton-meyw3</loc>
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    <lastmod>2024-04-09</lastmod>
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    <lastmod>2024-04-09</lastmod>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/announcing-the-convene-spring-release</loc>
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    <lastmod>2024-02-07</lastmod>
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      <image:title>News - Announcing the Convene Spring Release! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/top50-global-marketing-thought-leaders</loc>
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    <lastmod>2024-02-03</lastmod>
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      <image:title>News - Top 50 Global Thought Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>News - Top 50 Global Thought Leaders - Dave Sutton was recognized by Thinkers 360 as one of the Top 50 Global Thought Leaders and Influencers in Marketing for 2024.</image:title>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/cxo-outlook-interview</loc>
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    <lastmod>2024-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/3d8d29a9-07fb-4497-8fbb-56806c28cec4/Screenshot+2024-02-02+at+3.02.08%E2%80%AFPM.png</image:loc>
      <image:title>News - INTERVIEW with CxO Outlook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/full-interview-a-roadmap-for-retailers-to-strategically-embrace-ai</loc>
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    <lastmod>2024-02-02</lastmod>
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      <image:title>News - INTERVIEW: Embracing AI in Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/something-to-admire-gydtl</loc>
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    <lastmod>2024-08-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/02b63e9f-b282-4257-b457-160937fecffc/Unknown-1.jpeg</image:loc>
      <image:title>News - Best Wines of the Year! - We are so proud to announce that our Convene 2021 Pinot Noir from Russian River Valley was recognized as one of the top wines of 2023...</image:title>
      <image:caption>…coming in at number 13 on the impressive Wine Enthusiast 100 list!</image:caption>
    </image:image>
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    <lastmod>2024-08-16</lastmod>
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      <image:title>News - InTown Golf Receives National Recognition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.bluerhinocapital.com/news/embracing-ai-in-retail</loc>
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    <lastmod>2023-11-03</lastmod>
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      <image:title>News - Embracing AI in Retail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/598781c8-342d-4d80-97a8-5395230d82c6/1697560525360.jpeg</image:loc>
      <image:title>News - Embracing AI in Retail - Hyper-Personalized Shopping Journeys Seamless Offline and Online Integration Predictive Inventory and Stock Management Sustainable and Ethical Shopping: Frictionless Checkout and Payments: Voice and Gesture-Based Shopping AI-Generated Personalized Marketing Health and Wellness-Centric Retail Rapid Delivery and Last-Mile Innovation AI-Enhanced In-Store Immersive Experiences</image:title>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/its-inevitable</loc>
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    <lastmod>2023-06-05</lastmod>
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      <image:title>News - It’s Inevitable! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/something-to-admire</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
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      <image:title>News - Something to Admire and Acquire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/0c872d99-624f-4ef2-b949-77f4e3599e46/Screenshot+2023-04-17+at+9.20.20+AM.png</image:loc>
      <image:title>News - Something to Admire and Acquire - Marking the third brand launch (in less than a year!), Admire is our entry-level Pinot Noir, which is on the bottling line this week and headed toward national distribution on June 1. Keep an eye out at your favorite local restaurant for a featured by-the-glass pour!</image:title>
      <image:caption>Admire is rolling off the bottling line at the DK Wine Group production facility and headed to a fine dining establishment near you… check out the awesome new packaging design!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/news/brackhits-madness</loc>
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    <lastmod>2023-03-17</lastmod>
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      <image:title>News - Let the March Madness Begin… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/isepmh35rikw7e12hm7onwxlr44zcp</loc>
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    <lastmod>2023-03-09</lastmod>
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      <image:title>News - Blue Rhino and impress.ai Announce Strategic Partnership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.bluerhinocapital.com/news/top-email-marketers-in-the-world</loc>
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    <lastmod>2023-02-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/4f6e2ab2-ebd3-4d1e-bf63-caee8ba499ab/DALL%C2%B7E+2023-02-17+16.29.13+-+an+email+marketer+struggling+to+deliver+a+message+in+the+style+of+Magritte+.png</image:loc>
      <image:title>News - Top Email Marketers in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/077b6f1d-6439-4e49-85f2-790ac10c6f97/DALL%C2%B7E+2023-02-17+16.30.39+-+an+email+marketer+struggling+to+deliver+a+message+in+the+style+of+mark+rothko.png</image:loc>
      <image:title>News - Top Email Marketers in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - On Super Bowl Ads and Nostalgia Marketing - [Scene opens on a crowded football field, with players huddled up in their respective teams. Camera then zooms out to show a lone figure racing towards the field, wearing a helmet with a SPAM logo, and clutching a large can of SPAM under his arm. The figure is none other than Forrest Gump, played by Tom Hanks in the famous movie of the same name.] Forrest: (In his iconic southern drawl) “Momma always said, "Life is like a box of chocolates, you never know what you're gonna get." But with SPAM, you always know what you're gonna get: deliciousness!” [Scene shifts to show Forrest standing in front of a giant SPAM can, holding a can opener.] Forrest: (Smiling) “And there's no need to run home from school, run through a field in Vietnam, or run across America. Just run to the kitchen, grab a can of SPAM, and enjoy!” [Scene shifts to a cooking show, with Forrest and Bubba as the hosts, cooking up a storm using SPAM as the main ingredient.] Bubba: (As he’s cooking) “Anyway, like I was sayin', SPAM is all the best parts of the pig. You can barbecue it, boil it, broil it, bake it, saute it. Dey's uh, SPAM-kabobs, SPAM creole, SPAM gumbo. Pan fried SPAM, deep fried, stir-fried….. “ [Camera zooms in on Forrest’s face.] Forrest: I may not be the smartest man in the world, but I do know one thing: SPAM makes everything taste better! [Scene shifts back to the football field, where the players are now seen chowing down on SPAM-based snacks. Forrest walks towards the camera, holding a can of SPAM, with a big smile on his face.] Forrest: (Looking into the camera) “So, next time you're watching the Super Bowl, or any game for that matter, remember: there's no better snack than SPAM. Open up a can for yourself. Trust me, it's like opening a box of chocolates... but better!” [Scene closes with the SPAM logo, and the tagline "Always Delicious, Always SPAM."]</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-chatgpt-and-the-future-of-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/cb0965bb-329c-44a8-a786-3132e30c3927/Picture1-1024x577.png</image:loc>
      <image:title>Insights - On ChatGPT and the Future of Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/32a90b6c-3ef9-474d-b641-a1cd8b0ac374/kromkrit-tharawanit-sx-robot-render-4k-1301x1536-1.jpg</image:loc>
      <image:title>Insights - On ChatGPT and the Future of Marketing - Full Disclosure: This article was written entirely by ChatGPT!</image:title>
      <image:caption>(with a little assistance from Grammarly)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-email-marketing-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-brand-relevancy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-global-growth-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/6da9c69c-e330-4a54-a352-3e148761db07/Picture1.png</image:loc>
      <image:title>Insights - On Global Growth Strategy</image:title>
      <image:caption>8 Common Mistakes in Trying to “Grow Elsewhere”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-nostalgia-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1672934926112-HWVX2YU41ZL74AXJCFJX/unsplash-image-uZFOGOd65bo.jpg</image:loc>
      <image:title>Insights - On Nostalgia Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/274dec19-357a-418c-9130-94f9f8383082/oreo-blockbuster-1.jpg</image:loc>
      <image:title>Insights - On Nostalgia Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/5f2e7745-93e3-4195-a207-f5bc4eeda0b5/th.jpeg</image:loc>
      <image:title>Insights - On Nostalgia Marketing - Start by crafting a simple and clear brand story that answers these two questions:</image:title>
      <image:caption>Why should a customer care? Why should they listen to your story?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-transformational-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1671660490718-V86ZLCOQ1WDN4YOR2GAO/unsplash-image-5RjdYvDRNpA.jpg</image:loc>
      <image:title>Insights - On Transformational Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1671712119435-BWQYIED5OFUSVVKJAQ86/unsplash-image-7e2pe9wjL9M.jpg</image:loc>
      <image:title>Insights - On Transformational Leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-becoming-a-transformational-marketer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-transforming-email-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1670097049914-4GYM9RLE2XBDKGL413WH/unsplash-image-LPZy4da9aRo.jpg</image:loc>
      <image:title>Insights - On Transforming Email Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-transformational-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/transformational-quotes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/transformin-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/blog-post-title-three-w4fez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/insights/on-crisis-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/our-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/a78a249a-c0ac-4d80-aca6-7ba1eab31281/Whit+and+Dave+in+Cuba.JPG</image:loc>
      <image:title>Our Team - Whitney and Dave Sutton</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>Contact</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-25</lastmod>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/6a413d85-7853-42cc-9737-13485ed172e9/Screen+Shot+2022-07-19+at+9.54.09+AM.png</image:loc>
      <image:title>Portfolio - Our Portfolio</image:title>
      <image:caption>Our portfolio of investments and operating companies includes a collection of fast growth technology startups, innovative agricultural tech businesses, educational tech offerings, critical health tech services, and high impact business services. While our transactions are diverse across a wide range of industries, our investments are linked by a unifying focus on transformational technologies, management teams who punch above their weight class and visionary leaders who have an outsized impact in the markets where they compete.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/sjp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/fd4e9c97-2dc7-4579-8c29-9fbd7f890d04/solvwellness.com.jpg</image:loc>
      <image:title>Portfolio - SJ Pharma</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/dkwinegroup</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/d74ef4ef-542f-4046-a145-b0fb8c287cce/Convene+BacchusLanding.jpg</image:loc>
      <image:title>Portfolio - DK Wine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/c56b5efd-3420-4b92-837f-553ff00c7fcf/Convene+Experience.jpg</image:loc>
      <image:title>Portfolio - DK Wine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/9591f459-bd77-42a9-9e43-92d87e8a38e0/Convene+Membership.jpg</image:loc>
      <image:title>Portfolio - DK Wine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1a3f5d54-a48c-432c-b168-84bf638178ca/Convene+Tasting+Lounge.jpg</image:loc>
      <image:title>Portfolio - DK Wine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/29e22cc8-6d74-4df4-8555-1ea5c2084fe9/Screen+Shot+2022-08-18+at+2.52.24+PM.png</image:loc>
      <image:title>Portfolio - DK Wine - DK Wine Group will continue Dan Kosta’s legacy as a premier Sonoma County vintner whose calling is to provide the very best wine possible to all wine lovers. Our mission is to create the most coveted wine by the glass in restaurants across America and, our wine will be a must have for wine collectors everywhere. We are passionate about Our Wine, Our Industry, Our Team, and Our Community.</image:title>
      <image:caption>Blue Rhino assisted with the fundraising and the development of three new brands to launch DK Wine Group in Fall of 2022.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/zilla</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/d83af723-c217-4f5d-843e-7bd799773dd9/logo-transparent-dark.png</image:loc>
      <image:title>Portfolio - Zilla - Zilla™ is a 1st of its kind app that provides ambitious, entrepreneurial youth with the means to offer and perform ‘gigs’ for a supporting network of parents &amp; parent-trusted patrons.</image:title>
      <image:caption>The Zilla app also provides valuable learning experiences including: Financial Literacy Entrepreneurial Skills How-to ‘Earn Money’ Other important life skills [e.g., Communication, Customer Service, etc.] Zilla is preparing teens for the Gig Economy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/topright</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/86f41cbb-00fa-41f8-8150-c92e4871bde4/marketing_interrupted_horiz_600_480.jpg</image:loc>
      <image:title>Portfolio - TopRight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/7fee6ef6-aa64-48b1-a08e-adf027910ec6/tr_transformational.jpg</image:loc>
      <image:title>Portfolio - TopRight - TopRight is a transformational marketing consulting firm founded by Dave Sutton in 2007. The firm works with clients as a catalyst for the growth of the business through the art and science of marketing. Clients attain the “TopRight” position in their competitive frame – consistently outperforming their competition. TopRight formed long-term client relationships with organizations that are leaders in their industries and have aspirations to transform marketing to accelerate growth.</image:title>
      <image:caption>Blue Rhino led the sale of TopRight to Agency Ventures Aggregators (AVA) in June 2022. In July 2025, the firm was sold again and is now part of Gravity Global backed by UK-based Elysian Capital.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/camp-jam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/6ff19766-2b0a-4e30-bde3-bcc634158ea7/25555-CAMPlogo2012-500x133.jpeg</image:loc>
      <image:title>Portfolio - Camp Jam</image:title>
      <image:caption>Blue Rhino was one of the first investors in Camp Jam - the brain child of Rock &amp; Roller Jeff Carlisi (founding member and lead guitarist of .38 Special) and entrepreneur, Dan Lipson. Founded in 2004, the venture has grew to over 17 cities in the US and Canada and has expanded beyond its core audience of camps for teens to the market of adult corporate programming and retreats. The Camp Jam mission is not just to teach music, but rather to promote teamwork and turn a random assemblage of kids (or adults) into a band of performers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/capital-mark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/43e2f375-e268-49e4-90fe-ee9f36446b14/large_resized_capitalmark_logo.jpeg</image:loc>
      <image:title>Portfolio - CapitalMark</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/word-rake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/e0f6373d-b61b-47dc-8d3e-5be998deca54/Wordrake-01.jpg</image:loc>
      <image:title>Portfolio - WordRake</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/silhouette</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/78a15ba5-47aa-4f73-b83f-68f7c18dfe01/download.png</image:loc>
      <image:title>Portfolio - Silhouette</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/ghm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/9214de28-231f-4687-ac4a-48a5935ee5a9/GHM+Logo.png</image:loc>
      <image:title>Portfolio - GHM</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/artistory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/ba474df2-12ae-4db2-afd9-3d13ef46481a/Screen+Shot+2022-06-30+at+10.05.33+AM.png</image:loc>
      <image:title>Portfolio - Artistory</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/inevitabletech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/bd5300ef-3de6-468b-9c0d-45e2c1f79ea2/logo.png</image:loc>
      <image:title>Portfolio - Inevitable Tech - Iron Ox, which launched autonomous farming in 2018, started by growing produce in proprietary greenhouses designed from the ground up to mitigate the environmental impacts of agriculture — a data-driven approach backed by plant science, robotics, and artificial intelligence. They pioneered a sustainable and precise way of growing fresh produce, using robotics and plant science to reduce agriculture's impact on global climate. The company enhanced the quality of their produce while using approximately 90% less water than traditional farms and 75% less energy than LED-based vertical farms. The company rebranded to Inevitable Tech in 2023 to more accurately reflect its strategic pivot to licensing its proprietary hardware-software grow system for use in both controlled environment agriculture (CEA) settings and open fields. Inevitable uses a combination of AI, automation, and plant sciences to help growers manage plant health and overall operations. The company’s first product will be a “clean propagation system” to ensure healthier, higher-quality plants.</image:title>
      <image:caption>Blue Rhino has participated in three rounds of investment led by Pathbreaker Ventures.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/intown-golf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/47192872-dddb-45a6-9fac-30bf0b9b70ec/atlanta-2_896x1136.jpeg</image:loc>
      <image:title>Portfolio - InTown Golf</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/57db970e-ca4f-44f0-b2d0-9ff05528d633/Slideshow%2B-%2Bbay%2B2.jpeg</image:loc>
      <image:title>Portfolio - InTown Golf</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/c8133091-73c7-4b58-a373-68a72af36bf2/The%2BClub%2B-%2Bbackground.jpeg</image:loc>
      <image:title>Portfolio - InTown Golf</image:title>
    </image:image>
    <image:image>
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      <image:title>Portfolio - InTown Golf</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/21e4283c-d3ff-483b-bd39-570ca62453ae/Screen+Shot+2022-08-21+at+9.32.01+AM.png</image:loc>
      <image:title>Portfolio - InTown Golf - InTown Golf is a private social club for golfers thoughtfully crafted in each city where it operates. Each club features Trackman virtual swing bays, along with a members-only restaurant, men’s and women’s locker rooms, conference rooms, a pro shop and a fitness center. Investors include tennis pro Andy Roddick and his wife, model/actress Brooklyn Decker. The Club launched in Atlanta in 2021 and has long-term expansion plans to other cities including Charlotte, Philadelphia, Nashville, Austin, and Washington, D.C.</image:title>
      <image:caption>Blue Rhino is a founding member and investor.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/eds</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/6c8f6485-6e46-43a9-a8bc-6bae822cd44c/37417504_Charles+Valuation+Services_Final.png</image:loc>
      <image:title>Portfolio - EDS - Economic Development Strategies</image:title>
      <image:caption>Blue Rhino was one of the founders of Economic Development Strategies - a firm focused on helping clients improve economic and social outcomes by providing municipal financing alternatives, navigating regulatory obstacles and garnering broad public support for key approvals and initiatives. EDS is best known for generating outsized impact by: Streamlining project approvals, securing tax incentives and maximizing ROI for real estate developers Accelerating economic development and creating jobs for municipalities Enabling a higher quality of life for community members with impactful public services and attractive and beneficial amenities</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/elhempe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/619c5968-da98-4de9-b719-f569ca8ccebc/lucid-elhemp-img-last.jpg</image:loc>
      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/11d62618-b90a-474c-8d49-59b439fac085/Screenshot+2022-11-28+at+5.29.24+PM.png</image:loc>
      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:title>Portfolio - El Hempe Spirits</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/e005e6b7-49b3-45de-92f4-53a6992755bb/elhempe.jpeg</image:loc>
      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/b87146b9-ee75-4db8-a78f-2348c5224b21/Screenshot+2022-11-28+at+5.29.06+PM.png</image:loc>
      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/f76c1ea0-a5b5-4bda-8c1c-3766f79319f9/lucid-elhempe-header.jpg</image:loc>
      <image:title>Portfolio - El Hempe Spirits</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/a47b968e-f554-45cd-a5fd-b9be2cadd912/images.jpeg</image:loc>
      <image:title>Portfolio - El Hempe Spirits - El Hempe is a new brand of terpene-infused 100% agave tequila seltzers, launched in California and Oregon in 2021 targeting younger drinkers. The canned spirits are available in three flavors: Lemon-Lime OG Kush (5% abv), Mixed Berry OG Kush (5% abv) and Hibiscus Durban Poison (8% abv). Although the essence of cannabis is apparent immediately after a can is opened, the seltzers contain no THC or CBD. “El Hempe is the first non-cannabis, terpene-infused alcoholic beverage that replicates the nose of cannabis. The ready-to-drink market is booming right now, especially among younger drinkers, and tequila itself has experienced double-digit growth in popularity over the past decade.” - El Hempe CEO Tony Bash</image:title>
      <image:caption>Blue Rhino invested in the first two seed rounds of El Hempe through our affiliation with the MacArthur Fund and is assisting with a new round to help accelerate rollout of the brand nationally.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/avantrio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/6e0a2cb9-0b96-42ff-b88d-6ecb13da4c03/Avantrio+Logo.png</image:loc>
      <image:title>Portfolio - Avantrio - Avantrio (Pvt) Ltd and Blue Rhino Capital, LLC have formed a strategic partnership to bring Artificial Intelligence and Machine Learning (AI/ML) bespoke solutions to small cap and mid-market companies in the US. The partnership will focus on integrating proven AI technologies such as Computer Vision, Natural Language Processing and Data Mining. Computer Vision can be applied in variety of industries from Manufacturing to Retail and even Business Services.  One of the key applications in manufacturing is defect identification using high-precision image capture tools. Furthermore, real-time CCTV face detection can help businesses through customer engagement monitoring, attendance auto capturing and physical intrusion alerts.  Brick and mortar retailers will now enjoy many of the same benefits as their e-commerce competitor in terms of in-store customer navigation, “moment of truth” messaging and abandoned cart alerts. By extracting actionable insights and information using a combination of OCR technology and Ontological Semantics, labor intensive data analysis activities are minimized and real-time decision-making is streamlined.</image:title>
      <image:caption>Blue Rhino is leading the roll out of solutions to clients in North America commencing in January 2023.</image:caption>
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  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/impress</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/8a4d67fc-1368-4486-8490-9835b2dd951b/th.jpeg</image:loc>
      <image:title>Portfolio - impress.ai - impress.ai and Blue Rhino Capital, LLC have formed a strategic partnership to bring AI-powered accurate hiring solutions to mid-market and enterprise companies in the US. The end-to-end recruitment platform takes the hassle out of hiring by automating the recruitment process and giving talent acquisition teams complete control over their recruitment processes, from sourcing and screening to evaluating and onboarding candidates. With impress.ai, recruiters can find the best candidates, mitigate human bias, engage candidates seamlessly, and make better decisions faster. With impress.ai, recruiters can source, screen, engage, evaluate, and onboard best-fit candidates without any assistance. Its simple, self-serve, and easy-to-use design, enables recruiters and hiring managers to navigate effortlessly with minimal technical knowledge or training. The intuitive and streamlined recruitment platform guides talent acquisition professionals throughout the recruitment process, enabling them to create customized recruiting workflows in a few simple steps.</image:title>
      <image:caption>Blue Rhino is also assisting with fundraising efforts for the new U.S.-based subsidiary of impress.ai.  Funds will be used to scale sales, marketing and customer service in support of the roll out of solutions to clients in North America commencing in March 2023.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/cxo-analytics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/3b0b0470-eff6-44c8-8769-b2fc85dc9a3f/Logo-large-100b-2.png</image:loc>
      <image:title>Portfolio - CxO Analytics - Blue Rhino Capital, LLC is working with CxO Analytics to bring AI-enabled financial insights and decision-support capabilities to the C-Suite of mid-market companies. In an era where data is the new currency of business, CxO Analytics redefines the role of data analytics in corporate strategy, especially for CFOs and financial leaders. The company approach merges AI and predictive analytics, transforming complex financial data into strategic assets. This is vital in today’s fast-paced, competitive business environment, where rapid interpretation and action on data insights are key. The AI-enhanced analytics platform provides multi-dimensional analysis of both structured and unstructured data, revealing patterns, trends, and forecasts essential for financial decision-making. This innovative platform not only aids in informed decisions but also in anticipating market dynamics. CxO Analytics equips financial leaders with predictive analytics, fostering foresight and agility for proactive decision-making.</image:title>
      <image:caption>Blue Rhino serves on the Board of CxO Analytics and is also assisting with growth capital fundraising efforts.  Capital is being used to fuel product innovation and to scale sales, marketing, and customer service in support of the rollout of solutions to customers across North America.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/overdrive-interactive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/1e2ba7ff-62c0-4c2c-aa57-9a7e59592c49/Unknown.png</image:loc>
      <image:title>Portfolio - Overdrive Interactive - Overdrive Interactive is an award-winning digital marketing agency that delivers customized brand-building programs. The firm is known for its holistic approach to online marketing. It offers services such as SEO, paid search advertising, social media marketing, content marketing, and web analytics, focusing on driving measurable results through data-driven strategies. The agency caters to a diverse client base, from startups to Fortune 500 companies, across various industries. Overdrive Interactive combines creative and technological expertise to craft campaigns that resonate with target audiences and achieve business objectives. It also contributes to the digital marketing community through educational resources, showcasing its commitment to innovation and thought leadership in the digital space.</image:title>
      <image:caption>Blue Rhino Capital, LLC participated in the preferred equity round and was engaged to serve as a strategic advisor and member of the Board of Directors by Capitala Group, the private equity firm that acquired the company in January of 2022.</image:caption>
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  </url>
  <url>
    <loc>https://www.bluerhinocapital.com/portfolio/uoma-beauty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62b9f3d5dbd0bf5b8bfeb9be/33d36257-c6e1-44fa-8978-a3a45dd5cd08/Unknown.png</image:loc>
      <image:title>Portfolio - Uoma Beauty - Uoma Beauty, founded by Nigerian-born entrepreneur Sharon Chuter in 2019, is a trailblazing cosmetics brand that champions inclusivity and diversity in the beauty industry. The name "Uoma," meaning "beautiful" in Igbo, reflects the brand's mission to celebrate beauty in all its forms. Offering a wide range of products for diverse skin tones and types, Uoma Beauty is renowned for its high-performance makeup, including the notable Say What?! Foundation, celebrated for its extensive shade range and customizable formulas. Beyond its innovative products, Uoma Beauty has been at the forefront of social advocacy, leading initiatives like the #PullUpOrShutUp campaign to promote transparency and representation in the beauty and corporate sectors. Uoma Beauty not only provides bold and vibrant cosmetics but also fosters a movement of self-expression and cultural diversity, pushing for a more inclusive beauty industry.</image:title>
      <image:caption>The brand ran into financial difficulties in early 2023 and was unable to keep up with accelerating customer demand. In November 2023, Blue Rhino Capital, LLC, in partnership with the MacArthur Fund, stepped in to turn around the company. After acquiring all of the assets and intellectual property of Uoma, the team has taken control and is in the process of rebuilding trust and brand reputation with customers, vendors, manufacturers, and other key stakeholders.</image:caption>
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  </url>
</urlset>

