On Naming and Brand Identity
Dave Sutton Dave Sutton

On Naming and Brand Identity

Choosing the right name for a new product or service is a critical step in creating your brand identity and the beginnings of your brand story - here are 10 tips to guide you.

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On AI and the Transformation of Retail
Dave Sutton Dave Sutton

On AI and the Transformation of Retail

The renaissance of brick-and-mortar retail is being driven by innovation enabled by AI & ML (machine learning) - literally transforming and enhancing branded environments for shoppers right now.

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On Email Marketing Trends
Dave Sutton Dave Sutton

On Email Marketing Trends

Check out the key email marketing trends for 2023 as forecast by 23 of the most highly respected email marketing gurus.

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On Brand Relevancy
Dave Sutton Dave Sutton

On Brand Relevancy

How is it that some brands are able to stand the test of time and remain priceless?

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On Global Growth Strategy
Dave Sutton Dave Sutton

On Global Growth Strategy

Marketers are under tremendous pressure to find ways to “grow elsewhere” and accelerate organic growth - here are 8 of the most common mistakes that you must avoid.

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On Nostalgia Marketing
Dave Sutton Dave Sutton

On Nostalgia Marketing

Research shows that consumers crave comfort and familiarity especially during uncertain times. During the pandemic, consumers were persuaded by familiar brand stories and nostalgic messaging that triggered positive emotions and memories.

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On Transformational Leadership
Dave Sutton Dave Sutton

On Transformational Leadership

It takes real courage to set big hairy audacious goals and attempt “big change fast” - here are a few tips from true transformational leaders.

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On Transforming Email Marketing
Dave Sutton Dave Sutton

On Transforming Email Marketing

An effective email marketing campaign doesn’t interrupt and try to grab attention -- it provides value to the audience… it’s timely, relevant and actionable.

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On Transformational Results
Dave Sutton Dave Sutton

On Transformational Results

On this podcast, Dave reveals how to tell your brand story and give your customers a reason to care about your business. A simple, yet compelling, brand story activated through a focused strategy to engage customers generates transformational business results.

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