Practical Ideas for Building Credibility and Scaling Businesses.

Field notes, cases and operating questions for leaders working at the intersection of strategy, trust, artificial intelligence, brand, data, platforms, culture and enterprise value.

Dave Sutton Dave Sutton

On Brand Relevancy

How is it that some brands are able to stand the test of time and remain priceless?

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Dave Sutton Dave Sutton

On Global Growth Strategy

Marketers are under tremendous pressure to find ways to “grow elsewhere” and accelerate organic growth - here are 8 of the most common mistakes that you must avoid.

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Dave Sutton Dave Sutton

On Nostalgia Marketing

Research shows that consumers crave comfort and familiarity especially during uncertain times. During the pandemic, consumers were persuaded by familiar brand stories and nostalgic messaging that triggered positive emotions and memories.

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Dave Sutton Dave Sutton

On Transformational Leadership

It takes real courage to set big hairy audacious goals and attempt “big change fast” - here are a few tips from true transformational leaders.

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Dave Sutton Dave Sutton

On Transforming Email Marketing

An effective email marketing campaign doesn’t interrupt and try to grab attention -- it provides value to the audience… it’s timely, relevant and actionable.

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Dave Sutton Dave Sutton

On Transformational Results

On this podcast, Dave reveals how to tell your brand story and give your customers a reason to care about your business. A simple, yet compelling, brand story activated through a focused strategy to engage customers generates transformational business results.

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Dave Sutton Dave Sutton

On Transforming Marketing

23 expert tips that can help you excel with your Story, Strategy, and Systems to transform your marketing efforts

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Dave Sutton Dave Sutton

On Artificial Intelligence and Marketing

Many people still think of artificial intelligence (AI) as the stuff of science fiction, but in reality, AI has already started to transform life— and marketing—as we know it.

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Dave Sutton Dave Sutton

On Crisis and Innovation

The COVID-19 pandemic led to rapid innovation across numerous industries... out of necessity. Learn from the experts during this University of Virginia webinar.

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