Practical Ideas for Building Credibility and Scaling Businesses.
Field notes, cases and operating questions for leaders working at the intersection of strategy, trust, artificial intelligence, brand, data, platforms, culture and enterprise value.
On Brand Relevancy
How is it that some brands are able to stand the test of time and remain priceless?
On Global Growth Strategy
Marketers are under tremendous pressure to find ways to “grow elsewhere” and accelerate organic growth - here are 8 of the most common mistakes that you must avoid.
On Nostalgia Marketing
Research shows that consumers crave comfort and familiarity especially during uncertain times. During the pandemic, consumers were persuaded by familiar brand stories and nostalgic messaging that triggered positive emotions and memories.
On Transformational Leadership
It takes real courage to set big hairy audacious goals and attempt “big change fast” - here are a few tips from true transformational leaders.
On Becoming a Transformational Marketer
Learn how can marketers generate sustainable revenue growth while transforming customers from transactional buyers to life-long brand advocates.
On Transforming Email Marketing
An effective email marketing campaign doesn’t interrupt and try to grab attention -- it provides value to the audience… it’s timely, relevant and actionable.
On Transformational Results
On this podcast, Dave reveals how to tell your brand story and give your customers a reason to care about your business. A simple, yet compelling, brand story activated through a focused strategy to engage customers generates transformational business results.
On Transformational Change
20 of the greatest quotes on transformational marketing from thought leaders around the world.
On Transforming Marketing
23 expert tips that can help you excel with your Story, Strategy, and Systems to transform your marketing efforts
On Artificial Intelligence and Marketing
Many people still think of artificial intelligence (AI) as the stuff of science fiction, but in reality, AI has already started to transform life— and marketing—as we know it.
On Crisis and Innovation
The COVID-19 pandemic led to rapid innovation across numerous industries... out of necessity. Learn from the experts during this University of Virginia webinar.