A Parable Excerpt
The Company People Can Believe
An Adrienne Verity Business Parable
What leaders must build when doubt moves faster than truth.
Dave SuttonFrom Built for Trust: How Organizations Build Credibility as a Competitive Advantage (Greenleaf Book Group, 2027)
Opens an email to trust@bluerhinocapital.com.
How it begins
How the excerpt begins
Adrienne Verity knew something fundamental had changed the moment her teenage daughter texted her a question she never expected to hear.
“Mom… how do we know what’s real anymore?”
It was 6:17 a.m., still dark enough that the windows of her apartment reflected more room than skyline. Rain was working softly against the glass.
Then her phone buzzed again. This one was from Priya Shah, the company’s head of communications.
“You need to see this now. Not the dashboard. The thread.”
Adrienne opened the link and felt the small physical drop that comes when a problem is already larger than the meeting designed to contain it.
What customers had to believe
What Solara's customers had to believe
Solara Home Systems sold expensive, high-consideration products people only bought when they believed a lot of things at once.
- They had to believe the energy savings were real.
- They had to believe the installation would not turn their garage into a three-week hostage situation.
- They had to believe the AI-enabled controls were helpful and not creepy.
- They had to believe the sustainability claims were more than recycled adjectives.
- And they had to believe that a company asking for twelve thousand dollars and a place on the side of their house would still answer the phone two years later.
The turn
A line from the excerpt
The accusations bothered her less than the speed at which uncertainty had become more powerful than evidence.
From the excerpt, Part I
Read the full excerpt
Follow Adrienne through the first morning
The excerpt is five pages from Part I of the parable inside Built for Trust. Request a copy by email.
Opens an email to trust@bluerhinocapital.com.
The book
Built for Trust
The parable of Adrienne Verity runs through Built for Trust: How Organizations Build Credibility as a Competitive Advantage, by Dave Sutton, published by Greenleaf Book Group in 2027.
Adrienne Verity, Solara Home Systems, and the events in this parable are fictional.